I like many others are still trying to get over the sudden cancellation of ABC's 'Ugly Betty' who once again had a superb episode on Wednesday night. And surprisingly its highest ratings of the season despite still being considered low. But that's not what I want to talk about. I found something very interesting, a recent poll that asked a total of 7934 voters a series of questions about Ugly Betty. The poll had some very compelling results to show.

27.91% 

Yep, that's the exact percentage of voters that said they didn't watch the current season of Ugly Betty after ABC decided to move it from Thursdays to Fridays. Meanwhile 10.64% said they didn't watch because they didn't know what day and time it aired. And 17.27% said they didn't watch because it airs too late.

By looking at just these three results I find one thing in common between all of them. The word blame comes to mind, and truly I believe that ABC only has themselves to blame for Ugly Betty's poor ratings. Sure there were other factors effecting the show (a poor season 3) but being produced by ABC Studios Ugly Betty was one of the networks cheapest shows to produce, so this isn't a money issue. No its whether the show could still pull in a sufficient amount of viewers that ABC was fine with, and sadly it lacked in this area.

But having changed Ugly Betty from Thursdays at 8PM to the "dead zone" Friday nights at 9PM and now at Wednesdays at 10PM. I feel the show lost a sufficient amount of viewers due to ABC's lack of advertising (when the show moved to Fridays) and the constant scheduling change. Overtime Ugly Betty lost many viewers, due to different aspects such as the Writers Strike, and the shows unfocused plot lines back in season 3 (which didn't continue for long). In the end Ugly Betty in its current season is experiencing a creative resurgence that any struggling show would hope for. It has reached a level of quality that shows after 10 season's could never live up to.  And it truly does show how despite Ugly Betty's poor ratings, its the network that has themselves to blame.

Go to 'Save Ugly Betty' for more information on the poll and to sign the petition.